{
  "id": "R07",
  "title": "Before the first stitch.",
  "theme": "paper",
  "headline": "Before the\nfirst stitch.",
  "topic": "Brief before production",
  "audience": "Busy print shops and embroidery buyers",
  "beats": [
    [
      "Before the\nfirst stitch.",
      "Save these five details."
    ],
    [
      "",
      ""
    ],
    [
      "01 / Artwork",
      "Send the clearest original file."
    ],
    [
      "",
      ""
    ],
    [
      "02 / Finished size",
      "Width, height and units."
    ],
    [
      "03 / Fabric",
      "Garment and material."
    ],
    [
      "04 / Placement",
      "Cap, chest, sleeve or patch?"
    ],
    [
      "05 / Machine",
      "Model or required format."
    ],
    [
      "",
      ""
    ],
    [
      "Add your\nrequired date.",
      ""
    ],
    [
      "Send a\nclear brief.",
      "libertydigitizing.com"
    ]
  ],
  "caption": "Before the machine runs, get these five details together.\n\nOriginal artwork. Finished size with units. Fabric. Placement. Machine model or required format.\n\nAdd your required date and you have a brief your digitizer can work from. Save this checklist for the next artwork handoff.",
  "short": "Before the first stitch: artwork, size, fabric, placement and machine. Save this checklist for your next inquiry.",
  "youtube": "The five details to send with your embroidery artwork",
  "tags": "#EmbroideryTips #DigitizingServices #PrintShop",
  "beat_durations": [
    3,
    2,
    3.5,
    3.5,
    3.5,
    3.5,
    3.5,
    3.5,
    3,
    3,
    4
  ],
  "reel_scenes": [
    {
      "kind": "video",
      "source": "sources/Video18.mp4",
      "source_in": 2,
      "duration": 3,
      "speed": 1,
      "layout": "full",
      "headline": "Before the\nfirst stitch.",
      "subtitle": "Save these five details."
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p34.jpg",
      "source_in": 0,
      "duration": 2,
      "speed": 1,
      "layout": "photo",
      "headline": "",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video30.mp4",
      "source_in": 4,
      "duration": 3.5,
      "speed": 0.85,
      "layout": "full",
      "headline": "01 / Artwork",
      "subtitle": "Send the clearest original file."
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p43.jpg",
      "source_in": 0,
      "duration": 3.5,
      "speed": 1,
      "layout": "photo",
      "headline": "",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video1.mp4",
      "source_in": 5,
      "duration": 3.5,
      "speed": 0.8,
      "layout": "full",
      "headline": "02 / Finished size",
      "subtitle": "Width, height and units."
    },
    {
      "kind": "video",
      "source": "sources/Video8.mp4",
      "source_in": 5,
      "duration": 3.5,
      "speed": 0.8,
      "layout": "full",
      "headline": "03 / Fabric",
      "subtitle": "Garment and material."
    },
    {
      "kind": "video",
      "source": "sources/Video7.mp4",
      "source_in": 3,
      "duration": 3.5,
      "speed": 1,
      "layout": "wide",
      "headline": "04 / Placement",
      "subtitle": "Cap, chest, sleeve or patch?"
    },
    {
      "kind": "video",
      "source": "sources/Video16.mp4",
      "source_in": 4,
      "duration": 3.5,
      "speed": 1,
      "layout": "full",
      "headline": "05 / Machine",
      "subtitle": "Model or required format."
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p57.jpg",
      "source_in": 0,
      "duration": 3,
      "speed": 1,
      "layout": "photo",
      "headline": "",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video3.mp4",
      "source_in": 7,
      "duration": 3,
      "speed": 0.8,
      "layout": "full",
      "headline": "Add your\nrequired date.",
      "subtitle": ""
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p65.jpg",
      "source_in": 0,
      "duration": 4,
      "speed": 1,
      "layout": "photo",
      "headline": "Send a\nclear brief.",
      "subtitle": "libertydigitizing.com"
    }
  ],
  "audio_offset": 0,
  "video_direction": "Large, continuously visible Liberty logo; purposeful picture transitions, lower typography and whole-photo portfolio inserts.",
  "type": "Video",
  "slug": "r07-before-the-first-stitch",
  "status": "Prepared; not scheduled",
  "files": [
    "posts/r07-before-the-first-stitch/cover-9x16.png",
    "posts/r07-before-the-first-stitch/cover-feed.png",
    "posts/r07-before-the-first-stitch/video.mp4"
  ],
  "preview": "posts/r07-before-the-first-stitch/cover-feed.png",
  "video": "posts/r07-before-the-first-stitch/video.mp4",
  "duration": 36.0,
  "week": 4,
  "date": "2026-11-19",
  "utc": "17:30",
  "slot": "12:30 New York",
  "captions": {
    "instagram": "Before the machine runs, get these five details together.\n\nOriginal artwork. Finished size with units. Fabric. Placement. Machine model or required format.\n\nAdd your required date and you have a brief your digitizer can work from. Save this checklist for the next artwork handoff.\n\nFor a quote, visit libertydigitizing.com through our profile link.\n\n#EmbroideryTips #DigitizingServices #PrintShop",
    "facebook": "Before the machine runs, get these five details together.\n\nOriginal artwork. Finished size with units. Fabric. Placement. Machine model or required format.\n\nAdd your required date and you have a brief your digitizer can work from. Save this checklist for the next artwork handoff.\n\nDiscuss your job: https://www.libertydigitizing.com/?utm_source=facebook&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r07#quick-order\n\n#LibertyDigitizing #Embroidery",
    "tiktok": "Before the first stitch: artwork, size, fabric, placement and machine. Save this checklist for your next inquiry.\n\nVisit libertydigitizing.com.\n\n#EmbroideryTips #DigitizingServices #PrintShop",
    "youtube": "The five details to send with your embroidery artwork\n\nBefore the machine runs, get these five details together.\n\nOriginal artwork. Finished size with units. Fabric. Placement. Machine model or required format.\n\nAdd your required date and you have a brief your digitizer can work from. Save this checklist for the next artwork handoff.\n\nVisit libertydigitizing.com via our channel profile.\n\n#Shorts #EmbroideryTips #DigitizingServices #PrintShop"
  },
  "links": {
    "instagram": "https://www.libertydigitizing.com/?utm_source=instagram&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r07#quick-order",
    "facebook": "https://www.libertydigitizing.com/?utm_source=facebook&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r07#quick-order",
    "tiktok": "https://www.libertydigitizing.com/?utm_source=tiktok&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r07#quick-order",
    "youtube": "https://www.libertydigitizing.com/?utm_source=youtube&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r07#quick-order"
  }
}