{
  "id": "R05",
  "title": "The edge matters.",
  "theme": "charcoal",
  "headline": "The edge\nmatters.",
  "topic": "Border detail",
  "audience": "Patch buyers and embroidery businesses",
  "beats": [
    [
      "The edge\nmatters.",
      ""
    ],
    [
      "",
      ""
    ],
    [
      "Follow\nthe outline.",
      ""
    ],
    [
      "",
      ""
    ],
    [
      "Then read\nthe lettering.",
      ""
    ],
    [
      "",
      ""
    ],
    [
      "Notice the\nopen spaces.",
      ""
    ],
    [
      "",
      ""
    ],
    [
      "",
      ""
    ],
    [
      "Small choices.\nA visible difference.",
      ""
    ],
    [
      "Brief your\nnext patch.",
      "Artwork. Size. Quantity. Backing."
    ]
  ],
  "caption": "Look at the edges, the lettering and the spaces around the design. Each contributes to how an embroidered patch reads.\n\nWhat catches your eye first: the border or the lettering? For your own patch inquiry, send the artwork, size, quantity and intended use. We’ll discuss the specification with you.",
  "short": "The edge matters. A close-up of shapes, lettering and space in real patch embroidery.",
  "youtube": "Embroidered patch details: borders, lettering and space",
  "tags": "#EmbroideredPatches #EmbroideryDetails #CustomPatches",
  "beat_durations": [
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    2,
    3,
    2.5,
    3,
    2,
    2.5,
    2.5,
    2,
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  "reel_scenes": [
    {
      "kind": "video",
      "source": "sources/Video14.mp4",
      "source_in": 4,
      "duration": 2.5,
      "speed": 1,
      "layout": "full",
      "headline": "The edge\nmatters.",
      "subtitle": ""
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p04.jpg",
      "source_in": 0,
      "duration": 2,
      "speed": 1,
      "layout": "photo",
      "headline": "",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video9.mp4",
      "source_in": 0.5,
      "duration": 3,
      "speed": 1,
      "layout": "wide",
      "headline": "Follow\nthe outline.",
      "subtitle": ""
    },
    {
      "kind": "photo",
      "source": "assets/media/portfolio-p47.jpg",
      "source_in": 0,
      "duration": 2.5,
      "speed": 1,
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      "headline": "",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video11.mp4",
      "source_in": 1,
      "duration": 3,
      "speed": 0.8,
      "layout": "full",
      "headline": "Then read\nthe lettering.",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video8.mp4",
      "source_in": 10,
      "duration": 2,
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      "headline": "",
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    },
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      "source": "assets/media/portfolio-p62.jpg",
      "source_in": 0,
      "duration": 2.5,
      "speed": 1,
      "layout": "photo",
      "headline": "Notice the\nopen spaces.",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video6.mp4",
      "source_in": 2,
      "duration": 2.5,
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      "headline": "",
      "subtitle": ""
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    {
      "kind": "photo",
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      "headline": "",
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    },
    {
      "kind": "video",
      "source": "sources/Video16.mp4",
      "source_in": 6,
      "duration": 3,
      "speed": 1,
      "layout": "full",
      "headline": "Small choices.\nA visible difference.",
      "subtitle": ""
    },
    {
      "kind": "video",
      "source": "sources/Video14.mp4",
      "source_in": 15,
      "duration": 3,
      "speed": 0.8,
      "layout": "full",
      "headline": "Brief your\nnext patch.",
      "subtitle": "Artwork. Size. Quantity. Backing."
    }
  ],
  "audio_offset": 6,
  "video_direction": "Large, continuously visible Liberty logo; purposeful picture transitions, lower typography and whole-photo portfolio inserts.",
  "type": "Video",
  "slug": "r05-the-edge-matters",
  "status": "Prepared; not scheduled",
  "files": [
    "posts/r05-the-edge-matters/cover-9x16.png",
    "posts/r05-the-edge-matters/cover-feed.png",
    "posts/r05-the-edge-matters/video.mp4"
  ],
  "preview": "posts/r05-the-edge-matters/cover-feed.png",
  "video": "posts/r05-the-edge-matters/video.mp4",
  "duration": 28.0,
  "week": 3,
  "date": "2026-11-12",
  "utc": "17:30",
  "slot": "12:30 New York",
  "captions": {
    "instagram": "Look at the edges, the lettering and the spaces around the design. Each contributes to how an embroidered patch reads.\n\nWhat catches your eye first: the border or the lettering? For your own patch inquiry, send the artwork, size, quantity and intended use. We’ll discuss the specification with you.\n\nFor a quote, visit libertydigitizing.com through our profile link.\n\n#EmbroideredPatches #EmbroideryDetails #CustomPatches",
    "facebook": "Look at the edges, the lettering and the spaces around the design. Each contributes to how an embroidered patch reads.\n\nWhat catches your eye first: the border or the lettering? For your own patch inquiry, send the artwork, size, quantity and intended use. We’ll discuss the specification with you.\n\nDiscuss your job: https://www.libertydigitizing.com/?utm_source=facebook&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r05#quick-order\n\n#LibertyDigitizing #Embroidery",
    "tiktok": "The edge matters. A close-up of shapes, lettering and space in real patch embroidery.\n\nVisit libertydigitizing.com.\n\n#EmbroideredPatches #EmbroideryDetails #CustomPatches",
    "youtube": "Embroidered patch details: borders, lettering and space\n\nLook at the edges, the lettering and the spaces around the design. Each contributes to how an embroidered patch reads.\n\nWhat catches your eye first: the border or the lettering? For your own patch inquiry, send the artwork, size, quantity and intended use. We’ll discuss the specification with you.\n\nVisit libertydigitizing.com via our channel profile.\n\n#Shorts #EmbroideredPatches #EmbroideryDetails #CustomPatches"
  },
  "links": {
    "instagram": "https://www.libertydigitizing.com/?utm_source=instagram&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r05#quick-order",
    "facebook": "https://www.libertydigitizing.com/?utm_source=facebook&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r05#quick-order",
    "tiktok": "https://www.libertydigitizing.com/?utm_source=tiktok&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r05#quick-order",
    "youtube": "https://www.libertydigitizing.com/?utm_source=youtube&utm_medium=organic_social&utm_campaign=liberty_us_europe_nov2026&utm_content=r05#quick-order"
  }
}